Behind The Revenue

Chad Kodary (00:01.724)
What's going on everybody. We are on another episode of behind the revenue. This time I got my good friend, Andrew Krozy on from masters of fate. Andrew what's going on, brother? I know we've had you kind of in our world and the DashClicks world multiple times. A lot of things have happened over the last couple of years with your businesses, with kind of where you're at today. I know we're going to unravel, peel the onion back and have some fun today, but just for some context, if you can.

Just tell the viewers, man, what are you, what have you been up to right now? What are you doing? And kind of maybe a little bit about your past that some context.

Andrew Kroeze (00:36.902)
Absolutely, Chad, dude, thank you so much for having me. And big shout out to you. Like ever since I got in this space in 2017, like we've connected on and off and it's always been a pleasure hanging out and jamming out with you, man.

Chad Kodary (00:50.236)
Thanks man.

Andrew Kroeze (00:50.622)
Um, and, uh, in for context with everybody, uh, I started this journey in 2017. I bought a Tide Lopez program to get me into SMMA, which was hot back in the day. Um, that's what really started my entrepreneur journey, um, was in agency. And before that, I was super depressed for six years, um, after college, in college, after college. And then when I was living in Chicago.

So in 2017, I came across the poem Invictus by William Ernest Henley. And the final two lines are, Master my faith and Captain my soul. For some reason that switched everything for me. I'd been wanting to lose weight, I'd been wanting to quit drinking, and I set a goal to quit drinking and lose 20 pounds in 90 days. And I remember running across the street to get a free calendar, and I marked off 90 days, which was July 14th.

2017 and I put an X through the calendar each day I was sober and I waved myself every two weeks went to the gym five days a week counted my calories on my fitness pal and day 75 I looked down at the scale and I was 21 pounds lighter and 15 days after that I was 90 days sober and that's really what transformed my life and then I got into the online space I had so much confidence I had so

Chad Kodary (02:10.132)
Dude.

Andrew Kroeze (02:20.456)
I was the most clear I had felt my entire adult life. And that's what really kicked everything off for me. So I joined Tai Lopez's program, didn't get a client in six months, but I had a new community and at least I had a course and I had a roadmap to follow. And I had some accountability. Yeah.

Chad Kodary (02:34.068)
That happens.

Chad Kodary (02:38.952)
Can I ask you a quick question? I wanna just dive into what you just said one thing. You said you had a community, you didn't close a client for six months, but you had a community, you had the course. How powerful is community to you?

Andrew Kroeze (02:50.602)
Uh, it's, it's three things. So it's like community. We are the average of the five people we surround ourselves with. And I'm more than happy nowadays to pay my way into friends, you know? Um, and, uh, accountability. Cause like we can learn the skills on YouTube and chat GPT, but actually putting those skills into action, we need accountability. So having a coach, um, and then mentorship, somebody who's been there

tell me don't do this do this like I just bought a 28 day Spanish speaking coaching program because my girlfriend is Mexican and I don't speak barely any Spanish so I want to learn that have the skills the accountability and the mentorship to grow that skill set in the community to talk Spanish more often you know so I think it comes down to those three things and that's what took it off

Chad Kodary (03:36.294)
Yeah.

Chad Kodary (03:44.658)
OK.

Andrew Kroeze (03:50.276)
Dan Henry's program. Then I bought a 10K coach to help me grow a Facebook group. And then it became the lamest type of famous you can get, which is Facebook group famous. We had 24,000 members. I grew that all organically. I got known as the Facebook groups and organic guy. Got really good at prospecting and sales and offer creation in the coaching space. Built that up.

Chad Kodary (04:00.606)
Yeah.

Andrew Kroeze (04:16.886)
to multiple seven figures, did $1.1 million in 24 hours at Tribe Buyers Live in 2019 with 200 people at that event. And that got burnt out, sold that in 2021, one of the only people who sells, sold an online coaching program.

Chad Kodary (04:33.804)
it's very hard to sell an online coaching program very hard

Andrew Kroeze (04:37.766)
Yeah, and the thing that made it sellable were we had over a million dollars on contracts. We had over 100k coming in each month without us having to do anything. We had really good marketing lists. I had a really good team and systems. So that's what he was really buying.

Chad Kodary (04:53.628)
Can I, can I ask you a quick question? Cause I want to peel the onion back on that. Cause there's probably a lot of people that are going to be watching this episode that are coaches coaches, uh, are in the agency world and you know, for them, their main goal is to build something up and then sell it at one point. You know, everybody wants at some point to have an exit. Nobody wants to work forever. Right. When you were, when you were building up this coaching program, one, did you already have in mind that you were building this thing up to sell it? Was that like, you didn't know you were just.

Andrew Kroeze (05:20.218)
Oh no. At the beginning I was like, I just want to impact people to go to Chindai have money, you know?

Chad Kodary (05:27.74)
Okay, cool. And then, and then when you did sell at the point of sale, how big was your team size or you, I don't know if you're allowed to share revenue numbers. Um, like what, what did everything look like when you were like, I'm, I'm done. Okay. Like, let's do this.

Andrew Kroeze (05:38.006)
Yep.

Andrew Kroeze (05:43.99)
Yeah, yeah, I think I can share just about everything but We had 20 team members bunch of coaches sales team marketing team all that

We had three different offers, like core offers. We had $1,000 course, 90-day program that was $6K at the time, I believe, and then a backend $30K program. And we were doing about $300K per month at 50% profit. So there was a lot of money there. I was just like super burnt out. So things were going really well. And we just...

Chad Kodary (06:15.292)
Yeah, that's great. Yeah.

Andrew Kroeze (06:23.01)
Probably in the last year, I really developed the team and the systems and the offers to a point where it was very much sellable. And I was like, I kind of want to transition out of this. Yeah.

Chad Kodary (06:35.909)
Do you think it got to a point and I know most coaching programs are trying to do this and I've interviewed a lot of coaches that came on the show. Um,

where people are trying to sell a product and not a person. A lot of people buy into coaching programs because they want to be coached by that person, not necessarily because of, because of the product of the coaching program, right? And there's a big kind of dilemma there where if you build your company or your organization around a specific person, when that person disappears, well, then you don't have a company technically.

Andrew Kroeze (06:57.611)
Yeah.

Chad Kodary (07:08.56)
Right. So what was kind of like your theory behind that when you, when you did sell, were you like, it wasn't reliant on Andrew anymore. It was just this awesome product that we built.

Andrew Kroeze (07:20.83)
Yeah, so two years before I sold, we transitioned it from Andrew Cruzee Enterprises to Tribe of Buyers. So we had the new brand underneath it. And then I hired some awesome team members. So Avery Ford, Mitchell Miles, Brad Newman, and they created a lot of the content. Oh, and Sarah Tempty too. Can't forget her. She's really good with messaging and offer creation.

Chad Kodary (07:31.407)
Okay.

Andrew Kroeze (07:50.744)
ended up creating the majority of the content. So the videos, the Google document, SLPs, all that stuff. So

Chad Kodary (07:59.612)
Those were your coaches? Those were the coaches running the program? Got you, okay.

Andrew Kroeze (08:03.314)
Yeah, so we had subject matter expert coaches on like offers or sales or marketing. And then we had a client support specialist. So those were like our two angles to producing the result and the accountability. So a lot of it wasn't in terms of the delivery. A lot of it wasn't relying on me anymore. So that's what made it really sellable.

Chad Kodary (08:27.384)
When you did sell, was it you like, let me go out and see who wants to buy this thing or were you getting people coming up to you and saying, Hey dude, like, I think your business would be perfect. I'd like to buy that.

Andrew Kroeze (08:39.206)
Yeah, we had like 80 clients on contract, so I had to be really secretive about it.

I actually reached out to some of my clients with a non-disclosure and then got on a call and said, hey, I'm going to be exiting this. What it looks like all that stuff. And then I reached out to my network and I was like, Hey, I'm looking to sell based on an NDA before we hopped on. Like, do you know of anybody? And I had about six people that were interested. And my main things is that I wanted to exit quickly. I wanted it to be fun. And I wanted it to live on.

to keep going, you know. And I found Michael Chu, who was a coach in the fitness space. And he wanted to enter a new vertical in the business development space. And he saw Tribe Buyers to be the perfect opportunity for that. And he met all the requirements. I was like, sweet, let's do this.

Chad Kodary (09:34.9)
Tribe of buyers was it, was it agencies or was it just any business owner? What was the, the audience at vertical there? Okay. Got you.

Andrew Kroeze (09:41.794)
It was mainly coaches. So that was part of it. I was like tired of the coaches, coaching, coaches, coaching, coaches space. Um, we had some agency owners and we had some like merger and acquisition people and that sort of stuff, but mainly coaches.

Chad Kodary (09:47.248)
Yep, yep.

Chad Kodary (09:55.668)
Cool. And so Michael, you decided to buy out the company. What did the buyout process look like? Like, did you have to stay on for a certain amount of time? Or I don't know if you're allowed to say public numbers of what you sold for. Um, can you walk us through a little bit about that?

Andrew Kroeze (10:10.15)
Yeah. I mean, my big thing was exiting quickly. I thought I wanted to become a monk for three years and just get away and Jay Shetty that shit, but, uh, um, so I was just looking to exit and, uh, he gave me a one month independent contractor agreement, which is unheard of when you're selling a business. Yeah. So I was like, sweets. I helped him with the transition. Um,

Chad Kodary (10:29.648)
Wow, that's insane. Yeah, usually it's like 6 to 12 months.

Andrew Kroeze (10:37.258)
with introducing him to the clients. And we did some special videos together, introducing him to the email list and the Facebook group and all of that stuff. But yeah, just stayed on for a month. He kept all of the team members. He didn't let any of them go. There was only one team member, one or two team members that left after I left.

And yeah, the transition was super quick. So then I took a year off, which was really nice. And the payouts, I got a chunk amount. And then I got paid out for two years, every month for two years. And now I'm not under that non-compete agreement. So we signed it non-compete for two years. And...

Chad Kodary (11:08.052)
Dude, amazing.

Andrew Kroeze (11:25.794)
Yeah, now I'm back into the coaching space, which I absolutely love now because we're mixing it with the self mastery, the spirituality and the relationships. So it's much more fulfilling now instead of just money, you know? Yeah.

Chad Kodary (11:39.485)
Yeah.

So now you're, you exited your last company and now you're in your new company, which is called masters of fate. Um, what are you doing? What are some of the things that you're doing differently aside from what you're physically teaching, but like, just from like a business perspective, like how are you getting new clients to join masters of faith? Like, what are all these things that you've learned over doing this whole coaching thing for the last couple of years that you're like, this is the best way to get new people, uh, into our world, like what's the secret sauce.

Andrew Kroeze (11:48.942)
Mm-hmm.

Andrew Kroeze (12:11.438)
Great question, dude. And I wanna ask you the question back too, Jed. But when I started Masters of Fate, I was like, I'm gonna do everything differently and like, I'm gonna do this, I'm gonna do that. And then I realized after a year, I'm really good at building communities, really good at building setter teams. So why don't I just do that?

Chad Kodary (12:15.537)
Yeah, ask.

Andrew Kroeze (12:33.378)
So what's a little bit different, we still have the Facebook group, but we also have a school group, which I've been loving school for free traffic. We're getting about 10 free leads per day from people finding us in the discovery section of school. Plus we, yeah.

Chad Kodary (12:48.132)
Okay. Let's I want, I want to stop right there because it's a topic that I'm super interested in because we just opened up a school. Uh, uh, we just opened up a school community two weeks ago and we're starting to like kind of port people in from our Facebook group over to school. We're doing like the transition. Um, we got, I think we opened it up two weeks ago. There's like 500 people in the group so far, um, that are just kind of like organically going in there and we're getting new members in there every single day. Um, what are your thoughts on school?

Andrew Kroeze (13:05.063)
Mm-hmm.

Chad Kodary (13:18.376)
from you from versus Facebook.

Andrew Kroeze (13:21.31)
Yeah, I'm betting on the horse. So with Alex Hermosy and Sam Ovens running it, I'm super excited about that. It seems like it's Sam Ovens forever thing. So I know it's gonna be good and he gave back a million dollars for his coaching program back to his clients so he could just focus on school. So that's why I'm betting on the platform.

Um, and it's really, really good for, if you're targeting coaches, agency owners, uh, great platform for that. We have some clients who are in the music space, like teaching trumpet, teaching piano, some coaches. Um, and they're better off on Facebook because they're ideal clients. Most of them are on school already, but if it's in the space where people are buying programs and courses, like school is perfect.

Chad Kodary (13:52.024)
Agencies is us.

Chad Kodary (14:06.641)
Yep.

Andrew Kroeze (14:13.322)
We found we have much higher quality conversations on school. Um, it's awesome to add in a trigger of reciprocity when somebody joins your school group. So we figure out like what they need. And then we have a piece in the course to send over to them. Hey, I need help with systems. Okay, cool. Go to this course. Hey, I need help with converting on sales calls. Cool. Go to this first.

Chad Kodary (14:36.33)
Mm, gotcha.

Andrew Kroeze (14:42.558)
And then the conversations are so much warmer to booking a triage call or a sales call.

Chad Kodary (14:48.844)
your school group is free or paid and how many members are in there

Andrew Kroeze (14:51.442)
It's free. So we got a, we have around 1800 right now.

Chad Kodary (14:59.048)
Great dude, how long has that been open?

Andrew Kroeze (15:01.338)
We had like 100 members for like a year, and then we started taking it seriously four months ago, and it's gone from 100 members to 1800.

Chad Kodary (15:12.552)
So when you say taking it seriously, what did you do differently? Like what were you actually doing that gave you 1800 members in a couple of months? That's a lot of people.

Andrew Kroeze (15:21.582)
Yeah, it's all organic. So no paid ads and all of our traffic sources go to our school community. This and also we capture phone number and email when somebody joins, which is zapped over to go high level and then they go through an email sequence to book in a triage call as well. So we're kind of becoming omnipresent but

Chad Kodary (15:41.606)
Nice.

Maybe we should get phone number because we're grabbing right now email. We're getting name and email and we're doing, we zap them into DashClicks, obviously our software, but we are, we're not sending them a text message, but what we do is, so this is kind of our flow, right? So, and it's new, it's only two weeks old, so I'm sure we'll optimize it, right? But somebody joins the group. What we did is we actually, we were using Kajabi for years. We moved all of our courses over from Kajabi into school. We have about like 16 different courses

Andrew Kroeze (16:00.555)
Mm-hmm.

Chad Kodary (16:14.582)
created over the last six years. Four of them were kind of like our low ticket courses that we were selling for like $27, like a little bundle pack. So basically what we decided to do was when you join school, we're going to give you four of our 16 courses for free. And we know that those courses that we're giving out, like the vehicle that you're going to need to apply all those strategies, you're going to need to use Dashworks for, right? So there's obviously like some type of connection there.

Andrew Kroeze (16:31.424)
Listen.

Andrew Kroeze (16:42.308)
Mm-hmm.

Chad Kodary (16:42.788)
So that's, I think out of all of the things that school has, that's my favorite thing. The fact that they can jump into a community, like a Facebook group, right. And their courses are right there so they can start learning right away.

Andrew Kroeze (16:51.638)
Mm-hmm.

Chad Kodary (16:57.4)
Right. And then because the courses is really where we're, where we're seeing a lot of our backend revenue coming from, it's not just them coming in and chatting with everybody, it's them coming in, learning something, wanting to take action. You know, obviously if you're a software company or coaching per whatever it is that you have, right, you have that vehicle that's, that's in a lot of your trainings and stuff that connects people. So we basically give them four courses for free. And then the next thing that we did is, cause we have 16 courses, we were

like screw it. We're just going to give all our shit away as, as people level up. So then we created, there's nine different levels in school and as people hit different levels, it unlocks different courses. And we see people, there's like, there's not luck. There's, you know, in communities in general, not everybody's, you don't have a hundred percent of active rate, right? But what we're seeing is there's like a good, there's a good amount of people that you can see that they're like trying to create engagement because they want to unlock those courses.

Andrew Kroeze (17:31.662)
Thank you.

Chad Kodary (17:56.764)
Right. They want to level up. They want to unlock those courses. So that's another thing that I love about school. Um, I'm, I'm the one downfall for me, which I'm still trying to figure out if it's a downfall or not is one thing that you actually said earlier. You said most people are already on Facebook. They have Facebook installed. They're on Facebook every day. So for them to just join a Facebook group, literally just a click of a button and you're in versus if you're not on school, I need to now create an account.

And to download the app, right? So there's, there's like this onboarding process that goes, it requires extra work where sometimes people are like, oh shit. Like, come on, like you, you've sent them a video and you're like, oh, it's free. It's in our school group. And then they click on the link and they're like, they see a registration page. Right. That's been a tricky one.

Andrew Kroeze (18:43.246)
Yeah, we sent them directly to the school page. We used to do a funnel first and say, put in your name and email, and then send them over to school, which some people are doing. We found a lot more people actually opt in and start engaging if it's just directly to the school page. OK, cool.

Chad Kodary (19:04.7)
Yeah, we did. We just sent them straight to the school page. We sent them. We sent them straight to the link like usually, because the strategy that we have of porting people over and getting people into the school group. One, we have like seven, over 7000 people in our Facebook group, right? So we're like, how do we get those people that are active for the last six years that have been in there, those couple hundred or 1000 people right that are in there? How do we get them into this new community? So we're doing the good old comment me if you want this free training or whatever it is, right, we post

We get like a hundred, 200 comments. We DM everybody, Hey, we just posted this live in our new free school community. Here's the link to watch the video and it's the link to the actual video. So if they click on it, if they're already in school, great, they can watch the video. If not, then obviously they hit the registration page and they have to jump in. So that's kind of been what we're doing to port people from Facebook to, um, to the school community. Um, and then we actually still haven't published anything live to our email list.

Andrew Kroeze (19:51.926)
Mm-hmm.

Chad Kodary (20:00.604)
Cause I know once we, you know, our email list is it's a lot of people. So once that email goes out, a couple of thousand people are going to join. But in my mind, I want it to like build up a little bit of a community before I send like extreme amounts of momentum there, because I want to have something that's stable with an SOP. We have like two admins that are running it. There's like a process in place, right? We got all the zaps coming in. We have backend emails going on. This took us some time to like understand and learn and optimize and go through that whole process, but I like school.

Andrew Kroeze (20:00.917)
Mm.

Andrew Kroeze (20:06.818)
Mm-hmm.

Chad Kodary (20:29.276)
Um, I like it so much that we were actually moving our coaching program into it. We got a new, we have a new school community for our whole coaching program, which is going to go live in the next couple of weeks. Um, and, uh, so that's, that's fun too. So I think for me, it was like, I'm using my tech stack was Slack for communication. It was, um, it was Kajabi for the Kim for it was Kajabi for the courses. Kajabi communities came out, which was horrible.

Andrew Kroeze (20:55.522)
Hmm.

Chad Kodary (20:59.44)
Um, and they had like an app and that's kind of like where we had our calendar. We tried it. We moved people in there to our coaching program, then we moved them out and we were just using it for our calendar. So we had like our calendar and Kajabi communities. We had Slack for communication. We had a Kajabi for the courses and every, and we had like Google docs for like, you know, like it was all over the place. Right? So now we're like, screw it. Let's just get everything in one place and we'll organize it. That's so that's the cool part about school is like.

They, they basically knocked out all of these, all this like shit that was just sporadically spread out, that was confusing the onboarding process and the users and they put it in one place. It was a great idea.

Andrew Kroeze (21:39.958)
So yeah, it's amazing. We've been using the...

school for the delivery of our programs as well. And one thing that has worked really well is the pinning of posts underneath the course videos. So we have a video on like how to set up your profile funnel. And then underneath that video are profile audits that one of my client success coaches does. So they can watch that video of how to set up the profile. And then there are all these audits of her saying, oh, you need to tweak this, you need to tweak that.

Chad Kodary (21:56.825)
under the course videos.

Andrew Kroeze (22:14.386)
So the pinning of posts underneath as like homework or something like that underneath the actual videos is really powerful too.

Chad Kodary (22:17.62)
I didn't know you could do that.

Chad Kodary (22:23.132)
Can you still cause I know you can only pin three posts. So if you pin a post under a course videos, it's still the same thing. It still counts as a three.

Andrew Kroeze (22:29.294)
Oh, I didn't even know you could pin three. I thought you could just pin one, but if we can pin three, that's even better.

Chad Kodary (22:35.46)
Yeah, you can pin three. I tried to think of it after three that you just get a notification. You can't pin any more than three.

Andrew Kroeze (22:40.762)
Yeah, and then you could put it in the like resource section with the links if you have more than three so Yeah school

Chad Kodary (22:47.436)
Okay. All right. So kind of rewinding back and I went to the whole world of school right now, which is like I'm saying, like I'm selfishly asking questions because I'm interested in it. And I know that other people are going to be interested in too, especially all the coaches that are probably watching this. So you're getting, you have 1800 people in your school group. Um, so what's like the strategy, I know, like just reiterating off the first question and back pedaling here, like how do you get new members into your coaching program? So what do you, what, you know, you get them into school and then what?

Andrew Kroeze (22:51.416)
Yeah.

Andrew Kroeze (23:17.243)
Yeah, so...

When I'm creating offers, I go through the million dollar messaging sequence that Avery Ford, one of our coaches, taught us. So inside of school, I'm taking people through a psychological sequence to hit their pain points, to hit their problems, to hit my story, to hit the process of what we actually teach, and hit those nine psychological points in the course videos. So when they're going through that, we're kind of getting them into the buyer state with providing

a lot of value at the same time. And then what's up?

Chad Kodary (23:52.72)
What was that called again? You said, what was that called? That framework.

Andrew Kroeze (23:56.79)
The million dollar messaging sequence. So it's nine psychological triggers to hit for any offer to put somebody into the buyer state. And we have that inside. We have that inside of our seven figure entrepreneur school as well under million dollar messaging sequence. And then from there, we have like conversations in school. And it's all leading towards our seven figure scaling strategy session.

Chad Kodary (24:05.492)
Cool, okay, I'm gonna check that out.

Andrew Kroeze (24:27.022)
So we have a course inside of school to book in your seven figure scaling strategy session. So we build our roadmap with them. If they want to use the roadmap and use our help with the roadmap for scaling, then they can inquire about our offers. If not, they can do it on their own. But we have the triage. What's up?

Chad Kodary (24:45.832)
So quick question. Just so I want to make sure I understand this quick question for context. So that, that course that you have inside of school, that's a free course. Okay. And then at some three, okay, cool. And then somewhere you're saying in those courses, you have a video, a link, whatever, somewhere for them to book a call to get a free strategy session.

Andrew Kroeze (24:54.774)
Yeah, yeah, we have three free courses. Yeah, yeah.

Andrew Kroeze (25:07.751)
Yeah.

Chad Kodary (25:07.888)
Okay. So that for Tommy from right or wrong, the journey here is you have all fingers pointing from all your traffic into school. You get them into a school community. You're in hopes that they obviously go through the courses, right? And then when they're in any of the courses, there's somewhere basically for them to book a free strategy session. Right. And then that strategy session, let's just go right into that really quick. How long is that? Is that on a zoom call? What's like the framework there?

Andrew Kroeze (25:14.615)
Yep.

Andrew Kroeze (25:34.358)
Yeah, 30 minutes zoom call. Um, we have a framework around building out a million dollar profit per your business and the five different stages to that. So we just take what to focus on. W we have it all built out in Miro with all the flows and everything. So if there is zero to 10 K artist space, Hey, these are the things to focus on. This flow, this, what your offer should look like, all that stuff.

10 to 50K builder phase, here's everything. 50 to 100K in systemizer phase, here's everything. Here's what your team should look like. Here are the profit margins you're looking at. Then we have business owner, 100 to 300K. Here's what it should look like. And then 300K plus, you should be making a 100K profit per month. This is what it should look like. You know, higher than the rest. Yeah.

Chad Kodary (26:22.16)
I love that you segmented.

I love that you segmented it because the biggest issue that we've had with our coaching program for the last six years is we would have, it's just basically one tier one coaching program. Everybody comes all in and like you have people that are making a hundred K a month jumping on calls with people that just started their marketing agency and the context and the content doesn't resonate with either of them, right. Um, or one of them, excuse me. So now what we did and what we're doing is we split it up into three tiers and our new coaching program.

I'll say it because this podcast is going to get published after we launch it. Um, but our new coaching program is called, uh, agency journey. And the concept behind it is instead of just kind of like throwing you in and coaching you, we're going to take you through and we're going to hold your hand through the journey. And the journey for us is we split it up into three phases, which is kind of similar to yours. Uh, but we did zero to 10 K in sales, not monthly MRR or anything like that. Just like, how do I just get to my first 10 K in sales? Cause that's really where most.

is will fail is in that first bucket. They'll just give up the mindset's not there. Whatever the case is like they're out 99% of people will fail in that stage because somebody makes $10,000 in their business. There is that euphoric moment where it's like, holy shit, this thing actually works. Okay, let me continue to put more time into it. Right? So we have

We call it journey to 10 K journey to 100 K and journey to one M. So we split it up basically into the three buckets. And we're like, if you're doing zero to 10,000, if you're just trying to get from zero to 10 K in sales, these are the things exactly that you should do. This is the course. This is the community. These are the calls that you should join. And like everything's completely segmented. And then what happens is at the end, once you hit 10 K, uh, we're going to do a review of your account, your merchant account, and we're going to give you a certification.

Chad Kodary (28:15.28)
or a certificate most likely, or an award or something like that, that congratulations, you hit your 10 K and then only then do you get unlocked into the journey to 100 K program. So it's like a gamification thing where it's unlocking them at different stages and they have some goals to work towards. It's like, well, now you get unlocked. And now what you get is you get this new course, our zero to our zero 10 K is all organic stuff. So it's like, go DM, co-call.

Andrew Kroeze (28:27.266)
Mm-hmm.

Chad Kodary (28:40.7)
Do all the stuff that's not going to cost you money that you can just quickly pick up some clients and get to your 10 K like you can do that easily within like 30 to 90 days, depending obviously on your schedule and stuff like that. Right. Go do that. Uh, 10 K to a 100 K, the journey to 100 K is basically ads. It's like, cool. Now you understand like what you're selling, how to sell it. You've done some sales. You have your Stripe account. You're using your DashClicks account. Congratulations. Now we're going to show you how to basically take that offer that you're selling.

and run ads and start actually getting booked calls and stuff like that and scale up. Once you get to a hundred K then it's like, okay, congratulations. You now have a legitimate business. Like you've hit the six figure mark and you're, you're actually, you, you are a legitimate agency owner. Right. And at that point, it's like taking what you have and either making it better and refining it and, but at that point it's all about scale. So it's like organic ads and scale. Those are basically kind of the three programs that we've built.

that are all wrapped up inside of this one program called agency journey, which is this kind of concept that we've been working on for the last couple of months. And we're going to be launching here soon. So we're excited about it, but very similar to yours, um, because, and you only really realize, like you would only realize the issues of segmenting is such a big issue. And most coaches don't realize it. Cause most coaching programs throw everybody into one pot. It took us six years to understand like, dude, what the hell are we doing?

Andrew Kroeze (29:45.909)
I love it.

Chad Kodary (30:07.132)
Like this doesn't make any sense. Why is this guy on the call with this guy? It's not, they're not on the same learning curve here. So that's basically what we're doing. So kind of relate and add some, a little bit of context for the viewer. So, all right, going back to what you were saying. Um, so you have, uh, this program you're splitting people up by the way, just. Once again, I love to get the context here. What's the, what's the cost to join the program? So people understand kind of the whole. Kind of bird's eye view.

Andrew Kroeze (30:12.883)
it.

Andrew Kroeze (30:36.384)
Yeah, so we have a brotherhood and sisterhood, six months. We split them up because we also focus on self and relationships. So we have different calls for the men and women but we have combined events, which is really fun.

Chad Kodary (30:46.164)
Cool.

Andrew Kroeze (30:52.102)
And the brotherhood and the sisterhood right now are 9,800 for six months. 80% of our, we just launched a sisterhood, but 80% of our brothers continue after the initial six month phase. So we're doing something right there. And then we have masters of business, which is building that million dollar profit per year business and we work with them. So we train their, train their team members. We install the business OS that I've been building out for the past two years invested

Chad Kodary (31:05.62)
Awesome. Yeah.

Andrew Kroeze (31:21.616)
$200,000 into it's all built on top of their table links up to any CRM system stripe all that it's like a centralized command center for your business So so we have those three offers Masters in business right now with us training their team all the courses all the calls to train their team It's only 20k for six months

Chad Kodary (31:32.241)
Awesome.

Chad Kodary (31:44.112)
Yeah, that's awesome, dude. So, and the brothers, you said brothers of fate, sisters of fate, that was the names of it.

Andrew Kroeze (31:51.291)
The Masters of Fate Brotherhood and the Sisterhood is called the Empower Her Sisterhood. And I have a team running that, it's not just me. But we might move it to the Masters of Fate Sisterhood, just having the branding all under that. So we'll see about that.

Chad Kodary (32:00.678)
I would assume.

Chad Kodary (32:08.328)
And in those two programs, is it just personal development or is it actually like business develop its business, right?

Andrew Kroeze (32:12.874)
No, business.

The goal of that in six months to scale past 30K per month in your business and add two to three hours worth of productivity per day through your energy rituals and shifting your mindset. And also we have two different paths for people who are in relationships. We have like systems for relationships, intimate relationships, and then systems for dating as well. And all that.

Chad Kodary (32:42.484)
That is cool. You're like the hit, what's that movie called? Hitch, is that what it's called? You're like the real life hitch. Ha ha ha.

Andrew Kroeze (32:44.1)
stuff. Yeah, yeah. Yeah, before I met Arlie, my girlfriend, I went on a lot of dates while I was traveling and got really good with dating apps and built a whole system in Airtable around it where it creeps the dating apps, puts it into one system, it's a CRM for dating on dating apps.

Chad Kodary (33:10.64)
You've, you've built an SOP for Tinder.

Andrew Kroeze (33:13.93)
Yes, it's actually good. Yeah.

Chad Kodary (33:15.996)
Wow. And what's, what is the end goal of that? Obviously is the end goal to find your one going through like this, this process. That's the first time I've heard of this is cool. So

Andrew Kroeze (33:31.243)
Yeah, so I'll take it back one notch. For Master's Fate and Power Her Sisterhood, it's about mastering the four elements of life. So business being fire, we have relationships, which is water, you wanna flow. We have self, mastering self, which is birth. And then we have spirituality, which is air everywhere, right?

So we look at it as a holistic perspective to life, because our relationships affect our business, all that stuff.

So in the self portion, we nailed down our core values in different categories. And then in the dating portion, it's about aligning our values with the person we actually want to date or connect with or marry or whatever it is. So it starts with the self and then we move to the relationship portion.

Chad Kodary (34:26.652)
That is cool. Most people believe it or not, the reason why they fail in business is because their personal life is all messed up. They just, the mindset's not there. They're all over the place. Right. And a lot of people that fix that first and then succeed really, really well in business, right? Cause there's like the focus, there's the mindset's there, the momentum, like everything is just driving you towards just being a better person, having a better relationship, making more money, like just all about, you know, I love the holistic approach that you have. That's really cool.

Um.

Andrew Kroeze (34:55.754)
Yeah, I don't know if you feel the same way, but sometimes I forget about that. Like, I was super off and like not the same person I was when I was 18 to 24 years old. And forget that sometimes that people have shitty relationships and their energy is way off. Or their mindset sucks and I've got to bring myself back and be like, oh yeah, that is a thing.

Chad Kodary (35:13.582)
Yeah.

Chad Kodary (35:17.892)
Yeah, dude, when I was younger, I was, I would say on the crazier off the wall side, you know, going out drinking clubs. Um, and then I got married young younger. I was like 25 when I got married, 24 when I got engaged, 25 when I got married.

Um, I have three kids also. So I'm 35 now with three kids. I have like a five year old, a three year old and a nine month old. Um, so like my life is not revolved around, around those stupid things anymore. It's revolved around like, you know, family and business and, you know, we have almost a hundred employees at DashClicks, right? So it's a big responsibilities on my shoulders for a lot of people, right? My family and a hundred other people's families, right? So it's, it's really intense, right? So it's like.

Andrew Kroeze (36:03.488)
Yeah.

Chad Kodary (36:05.68)
You just, you, you gotta like stay focused and, and you have to, you have to make sure that you win for everyone. So it's a lot of stress. Um, but yeah, dude, that's, that's kind of like where I'm at right now. It's, it's, it's been quite a journey.

Andrew Kroeze (36:12.908)
Yeah.

Andrew Kroeze (36:20.554)
I love it. And it's a testament to the work that you've put into yourself. Because like you can't manage all that stuff if you don't put your oxygen mask on first. Right? So it's pretty cool.

Chad Kodary (36:32.04)
No way, dude. I don't think most people, most people, I would say most people would not be able to withstand being a business owner. Um, and that's why most people are not business owners realistically because it requires a lot of mindset. It's a lot, a lot of mindset.

Andrew Kroeze (36:47.822)
Mm-hmm.

Andrew Kroeze (36:52.902)
Yeah, and I think everybody can develop to that place. It's just like what we were talking about, getting to that initial 10K. Like it's a lot of fucking hard work and most people quit before they get to that point. You know? But...

Chad Kodary (37:06.14)
It's a lot, dude.

Andrew Kroeze (37:10.154)
to swing the odds in our favor, putting ourselves in the right environment with programs, people we're surrounding ourselves with, taking care of our energy, our mindset. But we can, like, I have the firm belief anybody can do anything that's in alignment with their values and their vision. You know?

Chad Kodary (37:17.114)
Agreed.

Chad Kodary (37:28.816)
Yeah, I agree. Dude, like I can tell you, like for me, um, I've been to, I've been in a couple of coaching programs. I did Billy jeans. Uh, I did Dan Henry's. I was at the Dan Henry event was a good one for me because that, um, this was like six years, seven years ago. It was a while, but, uh, it could be maybe. Um, yeah, there was like, uh, it was in Tampa. There was like a in-person event, like a hundred or something people.

Andrew Kroeze (37:44.814)
Is that where we met? Probably.

Andrew Kroeze (37:52.102)
Yeah, yeah, yeah. AdCon. Yeah.

Chad Kodary (37:54.904)
Um, at con yeah, I think he had two of them. Um, I think I went to the last one that he had.

Um, and, uh, I remember seeing a Facebook ad for it and he was like, and I was, I had my agency at the time and you know, we're doing, I don't know, maybe like a hundred grand a month in sales or something like that, maybe even less than that at the time. I don't remember as well back. Um, but, um, I remember seeing that and I was just like stuck for a long time because I couldn't figure out what other people were doing to grow their agency. And I started getting into the world of like Billie Jean and Dan Henry, cause they were like in this ad world, right? They were like running ads and traffic and funnels. And I knew.

knew nothing about that. I was all like about more on the organic side. Like I was doing SEO and building websites and that was like a big primary focus in our agency. And then I went out there and like ads and funnels changed my life. They changed the direction. A lot of things, how I do marketing, right? And then I started getting into the world of ClickFunnels and I've been to five or six Funnel Hacking Lives, right? I started going to all these different events. I just got back from traffic and funnels event in Vegas, right? So like, I am constantly putting

I am around people that one I can learn from or two I can network with and make friends with Going to another event here, which is a SAS event It's a very small event in Houston by Nathan Latka It's like oh probably about a thousand people at the event but like super high Individ like high network individuals That run software companies and not like resale software like actually run their own SAS companies

right? There's big difference there. So, so yeah, dude, like, for people like that are watching this, like constantly surround yourself around other people. And yeah, I agree with you 100%. Anybody can change. I feel like you need to make moves in order to make those changes. Like you said, at the beginning of this podcast, you went across the street, you grabbed the fucking calendar and you literally X'd out day by day that you were going to stop drinking and, you know, go to the gym and lose weight. And you did it because you took action.

Andrew Kroeze (39:31.431)
Mm-hmm.

Chad Kodary (39:59.632)
Right. So like the mindset was there or something triggered you to make that change. And I feel like most people fail because there's, they don't have that trigger. There's like nothing that motivates them. It's like, and if you, you can switch that, you just need to switch that.

Andrew Kroeze (40:13.49)
Yeah, and I have two things I want to hit on that. I don't think we need to hit rock bottom to make a change for anybody listening here. The better that we can get at breaking patterns and shifting our intentions over and over and over, the more we evolve and the more that we change. And what we teach the brothers is...

Chad Kodary (40:23.121)
Oh yeah, for sure.

Andrew Kroeze (40:38.062)
putting space between the notes to make the music, putting space between the thoughts to set a new intention to create new music out of our life.

So with breath work, cold showers, exercise, meditation, it's an amazing way to stop those running thoughts and then redirect them to a new intention and gratitude and vision and all of that. So if somebody's looking to make a change, do more breath work, do more meditation, do more exercise and just set new intentions and set 90 day goals and stop at nothing to achieve those things.

So I want to hit that. And then you also said that funnels changed your life. And same here, dude. Like when I got into the ClickFunnels community in 2018, and I read.com secrets and Russell Brunson was just like, it's all about taking traffic that you don't own and moving it to traffic that you do own. And I'm like, oh my God, that's so simple. And

Chad Kodary (41:21.224)
Big time.

Chad Kodary (41:32.836)
you do. Yep. Build your email list. People build that email list.

Andrew Kroeze (41:39.218)
Exactly. And that's what started my Facebook group. I took traffic from other Facebook groups and moved into my Facebook group. So I owned it.

And then I realized it's just the value chain. I need to get awareness. I need to generate them as a lead. I need to present the sales opportunity. And like, it's the same thing with the dating system that I created. Like the profile needs to hook them, bring them in, get them to opt in and generate them as a lead. I need to nurture them and take them through a sequence. I gotta have the ask and ask them out on a date, yada, yada. Like everything's a funnel.

Chad Kodary (42:07.784)
That's hilarious, dude.

Chad Kodary (42:19.672)
It's crazy. I love funnels so much that we built our own funnel builder in DashLix. We just launched our funnel builder a couple months ago. Dude, I love funnels. I built funnels for everything. Anything. Any offer, anything I think of, just spin up a quick funnel.

Andrew Kroeze (42:26.099)
Oh, let's go.

Andrew Kroeze (42:32.059)
Exactly. I love it, dude.

Chad Kodary (42:34.3)
So I want to ask you one last question and then I know we're running out of time. We'll wrap up here. So you bring people through the school community. Um, they jump in, they watch your, your free courses. They book a call with you. They jump on a 30 minute session. Um, are you, first of all, are you doing all this organically or are you using ads as fuel to send people anywhere? All organic. Okay, cool. And how many people right now, like are you onboarding a month into your coaching world? Like how many new people enter your world on average?

Andrew Kroeze (42:38.551)
Mm-hmm.

Andrew Kroeze (42:53.714)
No, all organically. Yeah.

Andrew Kroeze (43:04.911)
into our programs. Past two months, about 15 to 20 in our high ticket.

Chad Kodary (43:07.665)
Yeah.

Chad Kodary (43:12.384)
And people are like, I need ads for everything you don't like perfect example of you not needing ads, you can literally just create some good quality free content and it's it dude is once again, it's another funnel that you're doing here. It's like it's all one big funnel. If you really look at it.

Andrew Kroeze (43:21.387)
Yeah.

Andrew Kroeze (43:28.106)
Yeah, in generating awareness, we have our YouTube channel. People search, find us on YouTube, then they click the link to go to school. We create reels on Instagram. People find it organically. Hit my link to school in the profile.

My Facebook personal profile has a link to school. We post in other groups. So we get about, in total we get about 20 to 30 leads per day now over the past two, three months joining the school community. And then we have a phone number and email. So we have an automated email sequence to drive them to the triage call on the backend as well. So we're just keeping it really simple and hitting them at like all angles.

Chad Kodary (44:10.316)
And are you also using like the auto DM feature inside of school?

Andrew Kroeze (44:13.43)
Yeah. The question is like, Hey, what brings you to the community? Something like that. And then they either say, yeah, systems or, uh, marketing and whatever it is.

Chad Kodary (44:18.096)
Yeah, just a spark combo.

Chad Kodary (44:24.496)
And you have an, do you have somebody in there that's just responding to everybody or is it you doing that?

Andrew Kroeze (44:28.102)
Yeah, yeah, we're hiring two more people. But sometimes it's still it's still me. I

Chad Kodary (44:35.952)
I'm doing it right now for our school group, because I'm trying to build the system and I need to do it myself in order to do it. So I've been doing it for two weeks. I've been having convos. Honestly, I like it. I can't do it because I don't have the time to do it, but I like to speak to people. I like to speak to our community. Yeah.

Andrew Kroeze (44:42.424)
Dude, that's... Finally!

Andrew Kroeze (44:50.818)
I love it. I love it so much. And, uh, that's what I built most to try buyers on was like prospecting conversations. And I had five girlfriends in seventh grade from AIM instant messaging. So I think I've just kind of taken it to a different platform, but yeah. Yeah. That's when I peaked seventh grade. Yeah.

Chad Kodary (45:09.348)
Yeah, yeah, dude, I love it, man.

seventh grade. Okay. All right. Well, that's good to know. So, so masters of fate. Um, so I know we're running out of time. We'll wrap it up here. Um, we, we've unraveled a lot here. It looks like you are, are doing great, dude. You, you look healthy. You, you sound healthy. You're excited about what you're doing.

Andrew Kroeze (45:20.366)
Yeah.

Chad Kodary (45:37.968)
Um, so it's, it's really exciting for me to just see your journey. You keep propelling forward and forward and moving and I love it, dude. Um, I know you're local, you're down here in south Florida, you're in Miami. So we'll hang out together and grab some lunch. When one of these days, um, thank you so much. If anybody wants to reach out to you, if they're interested about your program or anything like that, we're just a good place for them to go. I'm assuming you're going to say school.

Andrew Kroeze (46:00.462)
Yeah, the seven figure entrepreneur school community and in there we have three separate courses. So the seven figure roadmap course, which breaks down offer marketing sales, all that stuff. Then we have the systemized to seven figures, which goes into team processes systems. And then we have the seven figure self course where I break down breath work, meditation, cold showers, exercise mindset, all of that stuff in there.

Um, and pretty cool community. A lot of people are posting wins being like, yo, I just got my next thing. Yeah, let's do it. So yes. Perfect.

Chad Kodary (46:32.072)
Dude, I'm going to jump in there when I'm done. A hundred percent. I'll wait for my auto SMS. All right, man. Thank you so much, Andrew. Love you, brother. Thank you for your time and we'll see you on the next one.

Andrew Kroeze (46:44.674)
Thanks so much for having me. See you Chad.