Ashton Shanks - Scaling a Multi 8-Figure Agency with 170 Employees
Summary:
Ashton Shanks, co-founder of Bad Marketing, discusses the merger with Four Media and the reasons behind it. The name 'Bad Marketing' stands for bold and disruptive, and it was chosen to create a memorable brand. The company has over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London. They work with a range of clients, from small local businesses to larger brands like ClickFunnels. The media buying team is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. They manage campaigns daily and make data-driven decisions. The conversation covers topics such as changes in optimization, employee breakdown and sales team, marketing strategies for SaaS companies, challenges as a marketing strategy, improving challenge show up rates, simplifying challenge structure, future goals for Bad Marketing, company growth and funding, and performance-based pricing.
Takeaways:
Ashton Shanks, co-founder of Bad Marketing, discusses the merger with Four Media and the reasons behind it. The name 'Bad Marketing' stands for bold and disruptive, and it was chosen to create a memorable brand. The company has over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London. They work with a range of clients, from small local businesses to larger brands like ClickFunnels. The media buying team is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. They manage campaigns daily and make data-driven decisions. The conversation covers topics such as changes in optimization, employee breakdown and sales team, marketing strategies for SaaS companies, challenges as a marketing strategy, improving challenge show up rates, simplifying challenge structure, future goals for Bad Marketing, company growth and funding, and performance-based pricing.
Takeaways:
- Bad Marketing is a high-level marketing company that works with a range of clients, from small businesses to larger brands.
- The merger with Four Media was driven by the complementary strengths of the two companies and the desire to create a larger, more impactful agency.
- The name 'Bad Marketing' was chosen to be bold and disruptive, and it represents the company's commitment to excellence.
- The company has a team of over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London.
- The media buying team at Bad Marketing is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. Optimization now takes longer to see results.
- Having a sales team can improve collaboration and communication.
- Challenges can be an effective marketing strategy for building community.
- Simplifying challenge structure and focusing on engagement can improve show up rates.
- Setting clear goals and providing templates can enhance challenge effectiveness.
- Bad Marketing aims to reach the hundred million dollar mark and focuses on growth and acquisitions.
- Performance-based pricing can align incentives and drive results.
Chapters:
00:00 Introduction and Background
02:19 Partnership with Four Media
05:05 Reasons for the Merger
07:01 The Name 'Bad Marketing'
09:31 Team and Offices
11:54 Number of Clients
12:46 Working with Big Brands
14:44 Video and Creative Services
15:26 Cross-Channel Advertising
16:09 Qualifications for Media Buyers
18:27 Cross-Platform Media Buyers
19:29 Frequency of Account Management
20:52 Changes in Optimization
22:14 Employee Breakdown and Sales Team
23:01 Sales Team Collaboration
24:10 Marketing Strategies for SaaS Companies
25:07 Challenges as a Marketing Strategy
26:00 Challenges and Show Up Rates
27:01 Improving Challenge Show Up Rates
28:23 Simplifying Challenge Structure
29:13 Challenge Curriculum and Homework
31:08 Controlled and Precise Challenge Structure
33:19 Future Goals for Bad Marketing
36:49 Company Growth and Funding
38:52 Performance-Based Pricing
40:28 Contact Information
00:00 Introduction and Background
02:19 Partnership with Four Media
05:05 Reasons for the Merger
07:01 The Name 'Bad Marketing'
09:31 Team and Offices
11:54 Number of Clients
12:46 Working with Big Brands
14:44 Video and Creative Services
15:26 Cross-Channel Advertising
16:09 Qualifications for Media Buyers
18:27 Cross-Platform Media Buyers
19:29 Frequency of Account Management
20:52 Changes in Optimization
22:14 Employee Breakdown and Sales Team
23:01 Sales Team Collaboration
24:10 Marketing Strategies for SaaS Companies
25:07 Challenges as a Marketing Strategy
26:00 Challenges and Show Up Rates
27:01 Improving Challenge Show Up Rates
28:23 Simplifying Challenge Structure
29:13 Challenge Curriculum and Homework
31:08 Controlled and Precise Challenge Structure
33:19 Future Goals for Bad Marketing
36:49 Company Growth and Funding
38:52 Performance-Based Pricing
40:28 Contact Information
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