Behind The Revenue

Chad Kodary (00:01.193)
What is going on everybody? Welcome to another episode of behind the revenue. We have the man, the legend himself, Danny Vega is with us from a really cool company that's trending. We'll talk about it here in the podcast called chadix. And I know what most of you guys are thinking. Did he name the company after you? We're going to find out here on this episode today. Um, Danny, if you can do me a favor just for context, uh, tell a little bit about, you know, the people, about what it is that you do, who you are and all that good stuff.

Danny Veiga (00:30.582)
Yeah. So Danny Vega again, Chad, thanks for having me here and inviting me on the podcast. So a little bit about myself. I have two businesses. I have a digital marketing agency that we run marketing for local businesses, primarily chiropractors, but we've expanded out. And then we also have a an SEO SaaS company called Chattix that we launched last year in August. That's August of 2023. And yeah, so I've been in the whole space of entrepreneurship for 16 years now.

Chad Kodary (00:55.065)
Love it.

Chad Kodary (01:00.525)
I want to talk about your agency. I want to kind of like spiral into that because I obviously had an agency as well. Uh, we opened our agency in 2009. Um, primarily dealing with home service home services. Um, so you're still actively running your agency right now. You're still onboarding clients and are you doing any out, like any, uh, you know, running ads or like, what are you doing to get new clients?

Danny Veiga (01:21.982)
Yeah, so I've never been, I've never been an ads guy, right? I mean, as far as for myself, for, for Legion, um, this current agency that we, that I have has been in existence for about six years now, almost. And, um, it's, it was like 95% all referral based. Um, so at the very beginning, we did a little bit of outbound just through DMS, organic through Facebook. Um, but a lot of it was through inbound as well.

Chad Kodary (01:39.)
Wow.

Danny Veiga (01:46.538)
And now especially which I'm sure we'll get into. We've grown a lot just last month alone January 2024. And it's all been just inbound now. So there's no, so even though I run, I have an SEO SaaS, I haven't done SEO for my agency at all. I'm not running ads or anything like that. It's just been all inbound or referral based.

Chad Kodary (01:53.431)
Yep.

Chad Kodary (01:57.017)
That's awesome, dude.

Chad Kodary (02:05.237)
Yep, most of I think probably the first.

maybe like three, three years of my agency was network networks. And then working my network to get referrals through that. Um, and then obviously for us, I mean, we, we were, you know, we were trying to scale, we hit a wall. We needed to, we, you know, we, we ended up going not the ads route, believe it or not, I was not an ads guy, um, probably not until we started dash legs, I didn't really run many ads at all in fact. Um, but, uh, we were doing, um, a lot of organic, and then we were also doing a lot of outbound, like cold calling. So we had a call center.

know, we reps and all that, that whole fun stuff, which we won't do again. Um, but, um, so your agency, are you guys offering SEO? Is that like your thing? You're an SEO agency.

Danny Veiga (02:42.102)
Right.

Danny Veiga (02:51.53)
Yeah, so when we first started, so this was before COVID, right? It was primarily Facebook ads. So Facebook, Instagram, Reno, same, same thing. Since COVID actually was 2021 when Jasper came out, I'm sure, you know, we all know Jasper.ai. We introduced SEO into the into the into our clients, into their marketing. Because, you know, before that, it was hard to just scale content.

Chad Kodary (03:05.797)
Okay. Yep.

Danny Veiga (03:19.65)
You know human writers and we're outsourcing and all that stuff right, but now Jasper came out It was so easy to scale the content side So that's at that time is when we introduce SEO to them and we we've been doing We pretty much do a three-tier approach for local. It's paid advertising. It's SEO and then the website And it's also a short form video content, which is which plays a huge role I'm sorry

Chad Kodary (03:41.677)
Gotcha. And you guys are building the site too. You're building the websites too.

Danny Veiga (03:46.322)
We, yeah, most of the time their websites are not that good, so we redesign them all. Yeah.

Chad Kodary (03:50.649)
Got you. Okay. Cool. Very cool. Awesome. And what's like your average client? Uh, what are you charging? Thousand, 2000 bucks a month.

Danny Veiga (03:58.994)
It's normally for the longest time, it's been about 1500 month retainer. Now it's, you know, now we have we have like three clients like in the four K range a month. So it goes up from there. It just depends on, you know, the type of business. A lot of our clients now are not chiropractors. So we kind of expand it's still local, but it's kind of expanded just beyond that.

Chad Kodary (04:07.938)
Wow.

Chad Kodary (04:19.993)
So you went from agency, and it seems like it's funny because this is now the third podcast that we did where we had a founder that was an agency owner turned software creator. So let's jump into Chatix really quick because Chatix is super cool. Obviously I know, you know, to add some context for the audience here, you know, we have our little, what's called OG's chat.

where it's a basically me, you, uh, Ross, Michael, Roger, like all, all five of us are inside of a chat. And it's basically five software founders that are just talking all day about what's working, what's not working, you know, reviewing each other's ideas and being like, Chad, don't do that. That's a shitty idea. Or that's a great idea where that looks good. Right? So like, walk me through, why did you start a software company?

Like what, like, cause that's a crazy switch. I've been there and it's a crazy switch.

Danny Veiga (05:15.19)
Yeah.

Danny Veiga (05:19.05)
Yeah, it's more like an add-on because I, you know, I haven't left the agency. Agency is so it's stronger than it has before. Um, so I've always been a techie geeky guy, right? Uh, I've been into like when I first started 16 years ago, it was building websites. Along with that came SEO. Um, cause I had to help, you know, my, my niche back then was helping small web design agencies who had clients.

So I didn't know how to get clients. I didn't know how to talk to them, but I knew like the web stuff, right? The HTML, the CSS, I knew that talk. So I could talk to these web design agencies who could get the clients and that's how I started. But from there, naturally building WordPress sites back then, HTML sites, I had to start learning development. So learning PHP, MySQL, stuff like that. And then from there came SEO like right behind it. So all three, you know, I was dealing with at that time.

Chad Kodary (05:42.734)
Got you.

Danny Veiga (06:11.446)
So I always had that development mindset and experience for such a long time. Now, obviously when Jasper came out, talking about that again, solved the problem with creating content, but then it created another problem, which was scaling the SEO side of things, right? So I had to scale a team, hire more people, train them, but it was still humans doing the work. Then when OpenAI came out in the end of 2022, it's almost been a year and a half now, it's crazy.

So yeah, so OpenAI came out and then the beginning of last year in 2023, I started having the idea, let me create something that solves an internal problem in my agency, which is the SEO side. A huge problem. Like, sorry.

Chad Kodary (06:52.013)
By the way, every single person that I speak to their software, 90% of the time is solving their own problem. First, the same thing with DashClicks. We built our platform to solve our, solve our own internal client management and prospecting issues. And then we let it out into the world. And that's basically, I'm assuming what you did.

Danny Veiga (06:58.411)
Yeah.

Yes.

Danny Veiga (07:11.478)
Yeah, yeah, definitely. So yeah, I mean, everything from just like every little process and things that we do in the agency in terms of SEO on the fulfillment side, we've just started rolling that out into chadix. And it's been, so we launched in August of last year, 2023, and now it's been six months, six and a half months since we have gone live to the public. And we're just constantly updating things as.

As technology advances with AI and things are getting faster and we have multiple different large English models, we're always trying to switch things up or, or trying to figure out, okay, what are we doing manually in our agency with the SEO along with the software that we still have to do, you know, by human. And then let's get that integrated in there so that way we can eliminate that, that task.

Chad Kodary (07:58.297)
So your goal is to eliminate humans.

Danny Veiga (08:01.718)
Yes, in a way. In a way.

Chad Kodary (08:03.121)
Awesome. I love it. I mean, that's technically, I feel like what's happening with AI. Like if you look at the trends, you know, talk about Jasper for a second. Like we can go back, right? Jasper literally eliminated content writers, a lot of positions for content writers. Chad GBT obviously eliminated a lot of jobs. Now we have other AI networks coming out like air.ai and Hey, Jen, and like all these other AI companies that are that these are entire industries like

Danny Veiga (08:15.734)
Mm-hmm.

Chad Kodary (08:32.017)
air.ai for those of you guys that don't know what it is and other companies, it's not the only one that does it is basically robo calling, but like with an AI, right? That's essentially what it's doing. So it's literally going to replace customer service. It's going to replace salespeople. It's going to replace MDRs, SDRs, um, customer support reps, like literally everything across the board. Same thing with Hey, Jen, like the, I, I did a video on Hey, Jen the other day. It's not there yet, by the way, none of these, in my opinion, are there yet.

Danny Veiga (08:41.025)
Right.

Chad Kodary (09:00.857)
They're not there yet enough to replace a human. Um, the calls and the video stuff, it's not there. I personally will not use it. I think they need at least another year to like keep fine tuning because. If something seems like it's AI, it's impersonal, right? Um, and, um, I had a whole conversation with, uh, with this about.

Danny Veiga (09:19.607)
Right.

Chad Kodary (09:25.541)
I forgot who we, who we had on that I was talking about, but that's what basically we were talking about. We're talking about like how AI, like if you can feel that it's AI, it just like people actually like kind of like don't want to deal with it because it's like disingenuine. It's impersonal, right? Um, especially for like ads, like we were talking about, uh, running ads, talking about creating videos and using those videos to run ads with HN basically.

So my question to you is like AI is, is super trending right now. It's like the thing. What were like, what do you think is going to happen in the next six to 12 months with the way that AI, like how fast it's moving

Danny Veiga (10:05.438)
Yeah. And that's, and that's something that, you know, as especially, you know, now owning a software company, we have to think about in order to kind of keep up with that trend, right? Um, like in the SEO space, it's a lot of like, you know, Google's just released Gemini like the other day, Gemini, you know, they have Gemini advanced, which is our ultra model. And then now just, I think it was yesterday, they just released internally, Gemini, um, 1.5.

which can input, I think it was 1 million tokens, which is about 500,000 pages of content. So it's like, you know, we've got these models that are just trying to one up each other, because that's essentially what they're doing with OpenAI. And then you've got, you know, and Thropic on the other side as well, that's really good with Claude. And then OpenAI just released, I think yesterday as well, I think Sage is, I believe, right, is what it's called. Yeah, like,

Chad Kodary (10:56.545)
Yep, the video I just literally saw it now, which is insane. For those of you guys that don't know what Sage is, hopefully by the time this podcast gets released, you'll know what Sage is, but Sage is, um, it's basically text to video.

Danny Veiga (11:01.182)
Yeah, I mean, it just looks so good. So it's like.

Chad Kodary (11:12.673)
So you literally type in, you type in what you want and it creates you like a one minute Pixar like video. Um, it's insane. And we were, I was literally, I was just sitting at lunch right before I jumped in here and we saw a TikTok reel of that of Sage, right? And we're, I'm sitting there with my partner and I'm like, dude, can you imagine? And like when, once they start fine tuning that, like where's the movie industry going to be like the kids movies, like Pixar is like all that stuff. Like I can just create a whole movie.

Danny Veiga (11:12.746)
Yeah, and it's really good.

Danny Veiga (11:35.302)
Mm-hmm.

Chad Kodary (11:40.481)
Like eventually if there's text to video, there's eventually going to be away in a year, two years, five years where I can type in text and it will spit out a whole movie. Like think about it. Like if I go to chat, GBT, I can already create a whole movie script basically in chat GBT, right? And then I can just take that movie script, put it, go text a video. And then it'll probably at one point have audio to go with that video. And I'm literally now I'm creating movies dude from like my bedroom. It's insane.

Danny Veiga (11:40.578)
Yeah.

Danny Veiga (11:53.623)
Hehehe

Danny Veiga (12:06.154)
Yeah, there's this guy on Facebook that I'm friends with that he has an album. I think he has a couple albums on Spotify. That's getting millions of views just with music alone. That's all AI driven. Yeah. So, I mean, I think the possibilities are like, if you want to do anything nowadays, it's a lot easier than it was before when we started. You know?

Chad Kodary (12:24.121)
The...

Chad Kodary (12:34.057)
Is everything that you're doing in chadix all AI related? Like it's everything's touching AI.

Danny Veiga (12:40.254)
Um, yeah, I mean, so we have multiple different components of SEO, right? Um, but yeah, I mean, pretty much everything in there is, is AI driven that at some point, um, as far as like all the different features.

Chad Kodary (12:52.837)
Talk to me about, can you break down, break down really quickly, like what is Chatix? Add some context for the viewers.

Danny Veiga (12:59.798)
Yeah, so chadix, it's a way to automate your SEO with AI. I mean, it's as simple as that, right? We have, obviously when we first launched, it was just the ability to create content because we had to start with the foundation. Yeah, it was more long form content, but it was focused on being SEO optimized. So all your on-page optimization that needs to be done to your content, it started with that, right? So it wasn't just like a little, like a paragraph here to there.

Chad Kodary (13:11.489)
Kinda like a Jasper.

Chad Kodary (13:19.187)
Okay, got you.

Danny Veiga (13:28.866)
I mean, we're knocking out three, 4,000 word contents or pieces of articles. Yeah. Yeah, we use it on our clients. All of our clients that we do SEO for, we use that strictly. And then we use that, for local, we also use chadix to rank their maps, which is a huge part in the local space.

Chad Kodary (13:34.381)
Wow. And are these ranking also? Like you're seeing pieces rank like that's crazy.

Chad Kodary (13:52.997)
So I want to dive deep into the first part. And then we're going to keep going with this. So I want to talk about blog content for AI-driven blog content. There's a lot of articles, basically a lot of research that's done that's basically saying that Google will eventually, if not already, are picking up on AI-based content. And they're going to start flagging websites. What's your perspective on that?

Danny Veiga (13:55.628)
Yeah.

Danny Veiga (14:19.806)
Yeah, so if you're, I think the main thing is it's the personalization behind the content, right? So if you're just going to go to chat.gbt and say, give me an SEO article on this topic, and then you just copy and paste that, then yeah, it's going to get flagged very quickly. The main thing with SEO now, it's really creating good content. You know, like what we believe in our two core foundations, it's structure and content.

So making sure you have all your structure in place, and then making sure that you have content. The content side is like that 20% of the 80-20 rule. You know, there's a lot of things that need to happen before, it's like painting a room, right? You gotta do all your prep work first. You can't just go and just start painting the walls because it's gonna start chipping. Same thing with your SEO, right? So we focus on the structural side of things, the website, the structure of the pages, our topic clusters, making sure we have all our, you know, service pages and articles.

refined and done the research for. So we want to do all that stuff before we start getting to the writing side. But on the writing side with AI, we inject personalization from the business itself in order to be used to write the content. So, you know.

Chad Kodary (15:22.126)
Got you.

Chad Kodary (15:30.981)
So it's like creating like almost like a profile for the business in a way.

Danny Veiga (15:33.514)
Yeah, like a profile, we do a lot of, a lot of backend processes, like, you know, finding who that customer demographic is, finding the target audience, you know, the niche, all that, all that information. And so we, yeah, right. Yep. We use all that. The only thing that we don't use that to generate AI driven stuff is the content that's existing on the website. So that's our main thing. Like we want to pull real data, right? We want to pull that data.

Chad Kodary (15:43.829)
And that's done with AI, like you're also creating the profile with AI? Cool.

Chad Kodary (15:56.455)
Okay, got you.

Danny Veiga (16:00.694)
and then give it to AI in order for them to utilize that data. And those are the, those are the pieces of content that we find that have worked the best and has brought in traffic and revenue behind it.

Chad Kodary (16:11.757)
Is your goal like long-term vision for chat X is your goal? Cause I've seen this. I don't know what the company name is, but I've seen the ads for it. Um, where it's basically it's automating SEO to the point where it's like, I don't know if it's using AI, um, but it's basically it's probably from what I'm understanding, it's probably going, scraping your website, finding all the issues. And then like with a click of a button, it just goes and fixes everything. Right. Um, have you seen what you know, I'm talking about

Danny Veiga (16:36.874)
Yeah, yeah, there's one company that has that, and we have that as well inside of Chatix, yeah. Yeah, so like all the different components.

Chad Kodary (16:41.729)
You do have that. Wow. Okay. Cool. So how do you do that? Cause you have to integrate with all these different, are you integrating with like WordPress, with Shopify, with like all of these different CMS platforms?

Danny Veiga (16:54.55)
Platforms, yeah, so right now we integrate with Shopify, WordPress, and Go High Level. Those are the main three that we integrate with right now. So the integration with any other CMS system is pretty easy. Yeah, so from there, as far as the kind of the fix and deploy is what we call it, we just run a full site audit and then anything that's on page related, that can be fixed, like anything that has to do with like titles or made descriptions or the content or broken links.

Chad Kodary (17:02.253)
Got you.

Chad Kodary (17:06.273)
Really?

Danny Veiga (17:22.562)
missing image metadata like your alt text for your images, all that can be fixed, right? So we use AI in order to pull from the website. Again, we pull from the website first, we find the context of that page, and then we utilize AI to kind of create those missing pieces. If the title's too long, then we'll shorten that out and create an SEO optimized title based on the context of the website and that page that we're optimizing. Yep.

Chad Kodary (17:49.281)
That was really cool. My fear.

Danny Veiga (17:50.53)
So we can go through and, I mean, sites that are hundreds of pages now can easily be done in 30 minutes rather than weeks.

Chad Kodary (17:59.713)
My fear with the, with the like automated push approach like that is does it not, does it ever break a site or is it doing tasks? That's not really like, you know, it's not like tasks that are like, you're messing with the HTML or structure of the site or anything like that.

Danny Veiga (18:07.422)
We haven't... Yeah.

Danny Veiga (18:14.698)
Yeah, we haven't found, like, you know, we've only been doing that on WordPress. That's the first platform that we go after. So with these fix it deploys, we haven't noticed any sites break because the only thing that we're changing, we just insert a piece of JavaScript code and that code is only changing certain elements on each of those pages or the post. So it's not changing anything else on the, on the website.

Chad Kodary (18:35.353)
Got you. And it's not, it is it mainly content base? Is that what is changing? Like mainly the contents of the page? Got you.

Danny Veiga (18:41.726)
Right. Yeah. So any titles, made a description or anything that's on page itself, including, you know, image, image made a data, things like that. So anything that has to do with the HTML code, that's on the page.

Chad Kodary (18:50.198)
Got you.

That's cool. That's, and that's just scraping the whole site and just doing this thing. Wow. Very cool. All right, man. I'm actually fascinated. I think I get fascinated when I, cause when I, when I see stuff like that, cause I've been doing SEO for a long time, right? Um, it's crazy how like humans are literally being replaced, which is, it's, it's.

Danny Veiga (18:57.026)
Yep.

Danny Veiga (19:15.562)
I know, it's scary too, but it's cool and scary at the same time.

Chad Kodary (19:19.141)
Oh, it's it. I think it's cooler than scary in my opinion, because especially for me, I'm a business owner. It's like you want to try to have the largest margins possible and payroll is usually the biggest

Danny Veiga (19:30.675)
Oh yeah, definitely.

Chad Kodary (19:31.549)
expense that's on your books as a business owner. So, you know, as a smart business owner, you want to figure out how to bring down your payroll expense. The first thing you start looking at is automations AI, like stuff like that's, that's what we look at as business owners. So it's, it's really cool to see that this all like coming into fruition. Um, so what, what's next for chadix? Like, so you guys are basically doing, I know you guys do the blog stuff, um, which is awesome. So you guys do, you said, what was it called? The pull and push? Is that what you called it?

Danny Veiga (19:55.903)
Yeah.

Danny Veiga (20:00.942)
Fix and deploy. Yeah, so it's part of the site audit, right? So we do we do the content. We do the site audits. We do keyword research built into chadix. We have keyword clustering. Part of that as well. And then we have. So keyword clustering is where you take, you know, you take a list of keywords that you research.

Chad Kodary (20:02.105)
Fix and deploy, sorry.

Chad Kodary (20:12.781)
What is that keyword clustering?

Danny Veiga (20:19.438)
or that you're importing from any other tool like Semrush or Ahrefs or even Google search console. And then you import that into chadix and then it will go through and cluster them together which is grouping them based on semantic relevancy, based on search engine results. So grouping is just a way to not avoid, like the old school way that we used to do SEO like way back in the day was you could take just a list of keywords and just start writing one page for each one, right? So if.

Chad Kodary (20:47.233)
Yep, that was the old school way. I used to do that. Yep.

Danny Veiga (20:49.042)
Yeah, like really old school. So like Plumber, right? Plumber and San Antonio. So if you'd have, you know, Plumber and San Antonio, you write one page. If you'd have San Antonio Plumber, you'd write another one, right? So you can have like 30 different keywords that are all related to each other, and then you would create all these different pages, right? But then that would create cannibalization where you're having each page compete with each other.

So instead you group them together, you cluster them. So you have one primary keyword and then you have a cluster of like relative or related keywords. And that way you're just ranking one solid authority page instead of having multiple different ones that won't rank at all.

Chad Kodary (21:25.805)
That's cool. So we'll go out and we'll create the cluster and then it will obviously I'm assuming create the content for it. Does it do that?

Danny Veiga (21:31.21)
Right. Yeah, we're going to get to the point where we can create multiple like topic clusters, like one pillar page and like 10 blog articles in one click rather than having to do each page by itself. So that's going to be coming pretty soon.

Chad Kodary (21:44.473)
That's cool. That's awesome. What's like the full vision of chat X is it, cause I know right now you're, I feel like you're just touching the surface, right? Like what's like fast forward three years, five years, like where, where do you see chat X doing?

Danny Veiga (21:55.978)
Yeah, that far. Right now, I mean, I'm not thinking like that far out ahead, even though maybe I should. It's more of like, okay, really figuring out and honing in on who my target audience is. We have a lot of agency owners and we have a lot of local business owners, right? We also have SaaS users and we have e-comm users as well. So it's almost like, you know, if you're in the local space, it's almost, I'm not going to say more harder, but you have that Google maps component, which is kind of separate.

Chad Kodary (22:10.303)
I can imagine, yeah.

Danny Veiga (22:26.29)
from having to rank that as well as the website. I mean, I think it really depends on the angle that Google is gonna be moving SEO towards, if they're gonna get rid of it somehow, or if, you know, because we have search, that search generative experience, I think the SGE, that's almost already here as well. That's a lot of AI-driven stuff. But at the same time, they still need content either way.

Chad Kodary (22:53.045)
Yeah, I...

Danny Veiga (22:53.226)
You know, so I mean, content still has, I mean, you still have to create new content in order for AI to, you know, to get it fed unless it starts feeding itself and creating its own content.

Chad Kodary (23:03.181)
Yeah, I remember back in the day I used to do, I was, I have a very similar story to yours. I was also developing websites. Um, it's funny cause we were talking about like creating the pages. The first website that I ever developed was I used to do printing back in the day when I first started my agency. So I had like a trade printing company and then I basically just created a website and I would get all the pages ranked and I would get the phone calls. I'd take an order for business cards, flyers. I would design it because I was also doing graphic design and then I would ship it off to a trade printer and, uh, the order to a trade printer and they would ship it. Right.

And then I remember it's called printer printing.com. It's still up and I actually left it up because it just makes me feel good every time I look at it. Like of how far I've come from that. But if you look at the site, you go all the way to the bottom, you'll see like there's a thing that says locations. I must've probably created hundreds, hundreds and hundreds of location pages. And that website was done.

Danny Veiga (23:42.48)
Yeah.

Chad Kodary (23:59.585)
I don't even know maybe like 2012, 13, something like that. Some, somewhere around that era, right? 2011 are you looking at yet? 2011, right? So I go down, you'll see the location pages. It's funny. Um, but, uh, but yeah, man, cause that's why when you were saying that before I was laughing, I was like, yep, I know what you, I know what you mean. And by the way, I hand writ wrote all of those cause there was no AI in 2011. Right? So hand wrote developed a, uh, in dream weaver, by the way, dream weaver.

Danny Veiga (24:04.174)
2011. Yeah, I'm looking at it right here.

Danny Veiga (24:17.111)
Yeah.

Danny Veiga (24:21.918)
Yeah, 13 years ago.

Danny Veiga (24:26.195)
Oh my god, dude. Dreamweaver.

Chad Kodary (24:27.797)
Uh, so custom CSS, HTML, all that good stuff. So that was fun. That was the first website that I learned how to build and actually got it ranked. I was getting thousands of visitors a month and that's basically what propelled my business into.

even having a marketing agency, because I started off doing printing and graphic design, then people would ask me for websites and then people would ask me for SEO and I started doing SEO. And I remember this is where I'm kind of like piggybacking off that topic that you just said of like things are changing and SEO constantly. I remember doing SEO because I used to play, I used to get an order and then I got to go do the SEO. I was doing it myself, right? This is like talking about like 2013, 14, where I started doing SEO. And, um, and, uh, I remember Moz.

Danny Veiga (25:01.006)
Hehehe

Chad Kodary (25:09.303)
you're familiar with models, right? I remember Rand Fiskin, who when he was at Mars, uh, doing the whiteboard Fridays, I think it was, or I forgot. Yeah. Whiteboard Fridays where we used to watch every single one of those. And like, I used to see like Google updates, like the Panda update in this update and that, and I'm like, dude, they keep updating shit and it must be, it must be crazy because they update frequently. And a lot of the times they won't even say that they're updating anything. You just wake up in the morning and shit's different. Like how many times have you logged into Google?

Danny Veiga (25:17.654)
Yep, yep, Waypoint Fridays.

Chad Kodary (25:38.037)
and it looks different or something has changed or added. Right. So it, it people, most people that are just searching on Google, they won't notice that stuff, but marketers or people doing SEO, they notice, Oh, why did they add an extra three placements for ads? There used to only be one, right. Or what, like things are constantly changing. Right. How do you keep up with all of these changes? Cause every time they change something, do you have to change something in your software now?

Danny Veiga (26:01.178)
No, I mean, the only thing that we're changing is more of like just our workflows, right? So we have specific workflows of like how we do things in our agency. And it's almost the same thing that I've always done. So like SEO, the way we do it, just focusing on structuring content has really never changed over the last decade, right? It's always been the same thing.

Chad Kodary (26:23.833)
Really?

Danny Veiga (26:27.07)
Whereas people who are doing backlinks are always creating like all these like PBNs and web 2.0 property sites and, and like directory listing, and they're doing like all sorts of crazy stuff, right? We just focus just on like structure and content. Um, so as long as there's still a need for content, you know, like it just makes our process so much easier. The only thing we ever have to change is, is just like the different types of content that we create.

Um, so like when we first launched, it was more of like that long form content. We were again, 3000 to 5,000 words was pretty simple to just generate in less than 10 minutes. Um, now we're focusing more on just really now that we've kind of launched it, we build out certain building blocks. Now our content is more focused on, you know, optimal word count, you know, making sure that we, we analyze a SERP engine, you know, the top 10 SERPs.

Chad Kodary (26:53.773)
Got it.

Danny Veiga (27:18.442)
And then we focus on entities and things like that are more topical related rather than keyword focused. So that's kind of like where our content is now moved towards, but we had to get everything else done first before we got to that point.

Chad Kodary (27:24.533)
Got you. That's cool.

Chad Kodary (27:31.693)
Are you seeing a lot of people that are using your products is it more blogs that they're creating that they're spinning up?

Danny Veiga (27:36.686)
I mean, it's page pages, pages and posts. I mean, it's all, I think when someone mentions blogs, at least someone who's not familiar with SEO, uh, they think of like, Oh, you know, today my business, you know, we had 10 customers come in and it was a happy Friday. You know, like those types of blogs, but, but yeah, I mean, you know, blogs are just, just good structure pieces of content that just linked back to a specific page. Um, so yeah, I mean, whether they're blogs or whether they're

Chad Kodary (27:52.738)
Yeah, okay.

Chad Kodary (28:01.689)
Yep.

Danny Veiga (28:04.774)
actual pillar pages that are like your service pages. You know, it doesn't really matter at that point, it could still be done inside of chadix.

Chad Kodary (28:12.513)
I love it, man. Dude. It sounds like you and you guys are six months in. How many users are you guys at right now?

Danny Veiga (28:18.402)
Um, probably about 110, 120 somewhere on there. Yeah. Taking it, taking it slow, you know, making sure we feedback is crucial. Right. So I mean, we're not in a rush. My, I mean, even though we've been pretty consistent with, with churn and we've gone up since six months, but even though if it's a little bit on the flip side, my agency has drastically grown just, just last month alone. I think I increased.

Chad Kodary (28:21.569)
It's awesome, dude. In six months, man. And what? All you have to.

Chad Kodary (28:42.965)
Is it because people just come in and they just don't want to deal with it? Is that what it is?

Danny Veiga (28:47.238)
I thought that initially, but we've only had a couple of people and maybe two, actually about, yeah, about two people in the last six months who were like, I'll, I just, I just want you to do it. Um, I think it's just been just posting consistently, right? That I just get a Netflix of, of inbound people wanting me to do SEO for them. Like they just want to skip over chadix and just hear you do it for me.

Chad Kodary (29:09.213)
I think what happens is you're, you're becoming, or you probably have already become an authority in the SEO space. Right. And yeah, like that's what happens when you post shit all day about SEO, uh, and your agency does SEO and your software does SEO and you're living and breathing. SEO. Um, yeah, that's going to come dude. So man, big kudos to you. That's awesome. So

So software 110 users, six months open. Um, do you plan, I know you said you're going organically. Do you plan on, uh, running ads anytime soon and starting to get some, you know, you know, consistent users flowing in daily, or are you just not there yet and you're still kind of building out.

Danny Veiga (29:52.33)
Yeah, I mean, we definitely will. I mean, I have plans for writing paid ads on all channels and, you know, then doing our own SEO as well. Right. I'm just I'm waiting for the software to get to the point where I can just really go hammer in really, really hard. And just because it's my own site, I just I'm waiting for it to kind of be perfect, right. When when we shouldn't, we should just start writing content now.

But yeah, again, when it's your own project, you always wanna wait to that final step before you start doing something to it. But I mean, we get, I mean, just on Google Search Console, Chatix gets at least 20, 30 hits a day just from the brand alone now. Yeah. I mean, yeah, so we have a Facebook group too, which helps, you know, we have like 830 people in the group so far.

Chad Kodary (30:18.995)
I get it.

Chad Kodary (30:23.021)
Yeah, no, I get that.

Chad Kodary (30:31.809)
Wow. That means people are looking for you. Where do you think that there is just referral base, right? They're just people are talking. That's what happens with these social media, man.

Danny Veiga (30:46.403)
So.

Chad Kodary (30:46.765)
Do you think that a lot of people that are in the Facebook group is the people that just want to learn more about SEO also? They're just in there for the SEO stuff.

Danny Veiga (30:53.238)
Yeah, and then I mean, just as normal marketers, you know, they just join groups just to kind of see what's going on, you know, even though they have no interest whatsoever in anything, kind of just, you know, stalking, you know, that's kind of what happens. Yeah.

Chad Kodary (30:58.959)
Yep.

Chad Kodary (31:06.813)
Have you used school? I think I asked in the, in the, in our group the other day, you have used school, right? What do you think about it?

Danny Veiga (31:11.838)
Yeah, so we have school for our users right now. It's a private school community. I'm trying to figure out whether I should open it up for the masses and just have like an AISCO type community. And then for those that pay, just give them the course access because right now we have just a category for video training. But I'm thinking about, hm?

Chad Kodary (31:23.725)
You should.

Chad Kodary (31:32.441)
So it's a course basically. The school community is a course or is it for users that just have the software?

Danny Veiga (31:37.467)
It's. So it's not set up as a course per se, it's just more of like because in school you can create different categories. So we have like general we have bugs, we have video training things that we have like five different ones that you can't restrict by members, whether or you know, or by person, only the only the course you can some.

Chad Kodary (31:44.025)
Yep.

Chad Kodary (31:51.79)
Yeah, you can't.

Chad Kodary (31:55.497)
It should do that by the way, because that sucks because we have two school groups because of that reason alone. We have one for our coaching program and one for our like public community where we would love to have them in just one place and just be able to filter the conversations.

Danny Veiga (32:00.843)
Yeah.

Danny Veiga (32:08.382)
Yeah. So I don't think, I mean, maybe with the whole Alex Ramozi, you know, investment, maybe something like that will change. I'm sure it will, but it might take, take a while, you know, I, but I went to school because the Facebook group, you can only see so much, right? Cause you have so much stuff going on from all your other feeds in different groups that you're in where school is more like, okay, I'm going to hear just for this alone.

Chad Kodary (32:26.414)
Yeah.

Chad Kodary (32:30.965)
Yep. One thing that I actually really like about school.

first of all, Sam ovens is, is in my opinion, he's I've been following him for a long time now. If you know anything about Sam ovens, he's always been all about simplicity, right? So his, his whole thing, like I remember like watching like videos about him and he's like, I remember somebody posted, I was in one of his groups and somebody posted like, why do you only have one screen? Like, shouldn't you have like two side screens? And he was like, no, dude, I just do one thing at a time. Right. And that was like, he's super simple. And

see that reflection inside of the software. Because Sue, if you really look at school as a software developer, look realistically, I could probably build school in like three months. Right. That is there's really nothing to it. It's, it's almost like a basic database. It's just formatted really, really clean and really easy. And the way that they did it, it's more on the marketing side. I don't think it's like a software. I don't think school is like a crazy software or anything like that.

It's not like a revolutionary thing in my opinion. Um, but the marketing side behind it is, is really, really good. They, I think for one, the idea. Because people are like, I'll use myself as an example, like for us. And I'll talk about our coaching program. Not even now we moved our public community in there too, but I'll talk about our coaching program. Like for our coaching program, you know, we have like a hundred plus people in our coaching program that pay monthly, right. And for communication, we use Slack.

Danny Veiga (33:35.039)
Yeah, it's not.

Chad Kodary (34:03.941)
Um, for our, our courses, we used Kajabi, um, for our calendar, we were using Kajabi communities, which was like another little app thing that you could download and it sucks. So we were just using it for the calendar. So like our communication was here. Our courses were here. Our calendar was here. And then it was like, there was, there was, everything was like just separated.

Danny Veiga (34:15.33)
Hehehe

Danny Veiga (34:27.693)
Yeah.

Chad Kodary (34:28.077)
So I think what school did was just genius. They're like, okay, I see the problem. Let me just group this together and give it to people. Right. And that's, that's literally what they did. And then obviously sprinkle the marketing on top of it. It just blows up, especially now with Alex or Rosie. Um, yeah, it's going to get even bigger in my opinion.

Danny Veiga (34:46.774)
Yeah, yeah, so I mean we were looking at Circle because Circle looked like it was pretty, you know, complex in a good way where it had everything in there. But then I'm like, I don't want to keep telling people to switch. I'm like, I'm just going to stay here and just call it home for now for support.

Chad Kodary (35:03.593)
Yep. Well, what, what's next, uh, for you, like in your journey on, um, on both chadix and your agency, you just slowly scaling, man, just scaling it up, keeping things steady and making sure that you have a really solid product.

Danny Veiga (35:20.67)
Yeah, I mean, the whole focus is really just on automating fulfillment. Um, we've, I mean, before, before the SEO side, my first, uh, rendezvous and into building a SaaS was actually for Facebook or for, for the ad side. Right. Cause I've been doing paid ads for like nine years now. And, um,

And it's just the whole optimization aspect of the ads is there's really nothing out there that will help with optimizing it with AI and then also being able to see all your competitors ads and then bringing that into the mix and then creating a, you know, other different campaigns that can, you know, keep testing right.

Chad Kodary (35:58.937)
Kind of like a magic, I think magic says that, right?

Danny Veiga (36:01.831)
I've never used Magix before, but I mean...

Chad Kodary (36:04.953)
They do something similar to that. I haven't used it, but I've been on their site and I was kind of poking around.

Danny Veiga (36:07.998)
Yeah. But I don't think they, they go and scrape all your competitors ads, do they? Yeah.

Chad Kodary (36:13.201)
No, not that I know of. No, I think it's more of like he plug in your ads. And it just optimizes your ads and you know, gives you things to do and all that, all that stuff.

Danny Veiga (36:17.992)
Okay.

Danny Veiga (36:23.294)
Yeah, so we built a little script that we, that we, you know, anytime we launch an ad or just want to check for on a client of ours, um, that will go through and kind of scrape all the local ads in the area. That's, that's based on a niche. So we have that and we were going to kind of, that's kind of the route that we were going with, with the ad side. But whether or not I'll bring that into chadix or another software, I'm not, I don't know yet, you know, right now it's just, it's kind of just.

Chad Kodary (36:49.807)
Gotcha. Fair enough.

Danny Veiga (36:51.734)
doing, fixing all the SEO stuff first, because there's still a couple things that we need to add to like reporting and some of the backlink automation and stuff that we still need to do.

Chad Kodary (37:01.757)
I can say one thing just with the way that you're trending. I think that you're doing it right. Um, and I'll talk to you about like personal experiences too. Like for me, when we started dash, we started off like just running as fast as we can, and then we also got to the point where we're like, instead of going, you know, just super straight, like kind of like a sniper approach, we're like, fuck it, we're going shotgun and we're just going to create everything and just throw it all into one platform, right? And it got really messy, really fast and it got chaotic. Um, and now we're at the point where like,

Danny Veiga (37:21.335)
Yeah.

Danny Veiga (37:24.866)
Hehehehe

Chad Kodary (37:31.551)
over the last probably one year, I would say we've literally just been bringing our focus back to really what it is that we do, which is by label fulfillment and software, just your basic software stuff for marketing agencies. Right. And, um, and that's kind of where we're going. So instead of going wider is like, let's create.

Danny Veiga (37:43.606)
Right.

Chad Kodary (37:50.297)
You know, 10 more apps inside of DashClicks. We're going deeper. And it's like, Hey, we have a reputation app. Let's be the best reputation app. We have a CRM. Let's be the best CRM, right? We're not, we don't want to add so many, so many more other layers. Cause it's confusing for your support team. It's confusing for your sales reps. Like as you start scaling out. Right. And you have to train people on all this, you know, what kind of training is like for somebody to like train, to figure out every button and every feature inside of DashClicks to be able to handle customer support. It's crazy. It's like.

Danny Veiga (38:00.075)
Right.

Danny Veiga (38:13.462)
Hehehehe

Chad Kodary (38:20.251)
a month or two, just to get trained to be able to jump into our live chat and deal with humans, right? Thank God for AI, um, cause AI is helping with about 60% of that right now. And intercom, we use Finn from intercom. So that does a great job, but yeah, man, it's chaotic. So my opinion to you is I think you should just stay on track, man, what you're doing with the SEO stuff. I would like be the best all in one automated AI SEO platform in the world. Like that.

Danny Veiga (38:26.602)
Yeah, I think.

Chad Kodary (38:47.469)
that if I was you, like if I was in your shoes, that's like the path that I would take. It was run as fast as I can. Well, slow as I can, but in a steady speed. But yeah, but you get what I'm saying, like, because you were talking about like the Facebook ads and bringing it in. And it's like, it would be cool. But I think it would also divert from what you're really doing, which is your whole goal of chat access to automate SEO, it seems like it's like the your end solution. It's like, can you imagine doing SEO without any humans? That would be fucking cool.

Danny Veiga (38:53.599)
Right.

Yeah, for sure.

Danny Veiga (39:16.811)
Yeah.

Chad Kodary (39:19.425)
But anyways, I know we are running out of time. Danny, first and foremost, dude, thank you so much for jumping out with us. It's been a pleasure to have you on. If the viewers want to get to know you or any more information about you, where's a good place where they could go?

Danny Veiga (39:35.094)
Yeah, Facebook. I'm always on Facebook, so soon we'll be on, you know, more on YouTube and things like that. But for now, it's just Facebook.

Chad Kodary (39:43.749)
Awesome. Danny Vega on Facebook. Go hit up chat X as well. If you're looking to automate your SEO. Um, and once again, thank you so much and hopefully we'll see you here in the near future. All right. Have a good one.

Danny Veiga (39:53.599)
Yeah, appreciate it Chad. Thanks.