Jason Wojo - Selling $30K/Day with Low Ticket Offers
Summary:
Jason Wojo discusses the effectiveness of low ticket offers and self-liquidating funnels. He explains how selling low ticket items can lead to higher quality leads and increased show rates for high ticket offers. Wojo also shares insights on running challenge funnels and the importance of getting participants to pay for the challenge. He provides a breakdown of his own funnel, including the order bumps, upsells, and average order value. Additionally, he discusses the benefits of hosting free events and the potential for high conversions and revenue. In this conversation, Jason Wojo discusses his strategy of running free events and using high-ticket upsells to generate revenue. He shares insights into the process of booking event spaces, running ads, and qualifying attendees. Jason also explains his pitch and upsell strategies, including the use of bonuses and guarantees. He discusses the importance of qualifying clients and the types of businesses he works with. Additionally, he talks about his advertising budget and return on investment. The conversation concludes with a discussion on monetizing content on TikTok and Instagram.
Takeaways:
Jason Wojo discusses the effectiveness of low ticket offers and self-liquidating funnels. He explains how selling low ticket items can lead to higher quality leads and increased show rates for high ticket offers. Wojo also shares insights on running challenge funnels and the importance of getting participants to pay for the challenge. He provides a breakdown of his own funnel, including the order bumps, upsells, and average order value. Additionally, he discusses the benefits of hosting free events and the potential for high conversions and revenue. In this conversation, Jason Wojo discusses his strategy of running free events and using high-ticket upsells to generate revenue. He shares insights into the process of booking event spaces, running ads, and qualifying attendees. Jason also explains his pitch and upsell strategies, including the use of bonuses and guarantees. He discusses the importance of qualifying clients and the types of businesses he works with. Additionally, he talks about his advertising budget and return on investment. The conversation concludes with a discussion on monetizing content on TikTok and Instagram.
Takeaways:
- Low ticket offers can be effective in generating higher quality leads and increasing show rates for high ticket offers.
- Running challenge funnels can be a successful strategy, but participants should be required to pay for the challenge to improve show rates and value perception.
- Order bumps and upsells can significantly increase average order value and revenue.
- Hosting free events can be a powerful marketing strategy, leading to high conversions and revenue. Running free events with high-ticket upsells can be a profitable strategy.
- Qualifying attendees and focusing on high-ticket clients can lead to better results.
- Using bonuses and guarantees can increase conversions and sales.
- Tracking advertising campaigns and optimizing for ROI is crucial for success.
- Creating controversial and engaging content can help build a following on social media.
Chapters:
00:00 Introduction and Background
01:02 Low Ticket Offers and Self-Liquidating Funnels
04:00 Upsells and Order Bumps
05:42 Return on Ad Spend and Funnel Performance
06:29 Targeting Real Business Owners
07:22 Targeting Marketing Agencies
08:14 Running a Challenge Funnel
09:38 Challenges and Show Up Rates
13:02 Improving Challenge Funnel Results
14:23 Challenges with Agency Market
16:21 Funnel Breakdown
19:01 Booking Calls and Qualifying Leads
20:02 Scaling Ads and Adding Setters
22:30 Event Strategy and Outcome
25:03 The Power of Free Events
25:29 Smaller Paid Events
26:00 Running Free Events and High-Ticket Upsells
27:21 Running Events in Different Cities
28:17 Managing Event Registrations and No-Shows
28:45 Event Space and Upsell Packages
29:11 Qualifying Attendees and Sales Process
30:03 Pitching and Bonuses
31:27 Recording Ads at a Mansion
32:30 Handling ROI Guarantees
35:45 Advertising Budget and Return on Investment
36:25 Using HighLevel for Tracking Ads
38:25 Favorite Cars and Exotic Vehicles
41:25 Scaling Wojo Media and Focus on Events
42:24 Monetizing Content on TikTok and Instagram
00:00 Introduction and Background
01:02 Low Ticket Offers and Self-Liquidating Funnels
04:00 Upsells and Order Bumps
05:42 Return on Ad Spend and Funnel Performance
06:29 Targeting Real Business Owners
07:22 Targeting Marketing Agencies
08:14 Running a Challenge Funnel
09:38 Challenges and Show Up Rates
13:02 Improving Challenge Funnel Results
14:23 Challenges with Agency Market
16:21 Funnel Breakdown
19:01 Booking Calls and Qualifying Leads
20:02 Scaling Ads and Adding Setters
22:30 Event Strategy and Outcome
25:03 The Power of Free Events
25:29 Smaller Paid Events
26:00 Running Free Events and High-Ticket Upsells
27:21 Running Events in Different Cities
28:17 Managing Event Registrations and No-Shows
28:45 Event Space and Upsell Packages
29:11 Qualifying Attendees and Sales Process
30:03 Pitching and Bonuses
31:27 Recording Ads at a Mansion
32:30 Handling ROI Guarantees
35:45 Advertising Budget and Return on Investment
36:25 Using HighLevel for Tracking Ads
38:25 Favorite Cars and Exotic Vehicles
41:25 Scaling Wojo Media and Focus on Events
42:24 Monetizing Content on TikTok and Instagram
Podcast created by DashClicks.
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